Modern Monster / Artificial division New York / Worldwide
Artificial production
What is MM/01

The AI and hybrid production division of Modern Monster.

We make photoreal campaigns, commercials and talent with AI, held to the same casting, styling and production standards behind a decade of work for Vogue, Apple and Tom Ford. Same team, same standards, same contract: you hire Modern Monster.

Offerings03
01HybridShoot once, extend with AI. Real talent and product captured on set, then multiplied into new sets, seasons, markets and formats.See hybrid↓ 02ArtificialFully generated campaigns. Photoreal stills and film built without a physical shoot, directed frame by frame.View the experiments↓ 03Alter EgosLicensed digital talent. Book our consented twins and Monster Made models, each with a comp card and cleared usage.Meet the Alter Egos↓
01 / Hybrid

Hybrid

One real shoot, multiplied. Talent and product captured on set with a real crew, then extended with AI into new sets, seasons, markets and formats.

RealArtificial
Mode
Hybrid
Source
A real shoot, real talent
Extended into
New sets / seasons / formats
Status
Four examples on the Hybrid page
Explore hybrid →
02 / Artificial / Experiments 001 to 005

Experiments

Each experiment ships as a finished campaign: stills, a 30s film and a vertical cut.

The Throw, from Equinox: Body of Work
EXP 001
EQUINOXBody of WorkPrint complete
Experiment
001
Brand
Equinox
Title
Body of Work
Talent
SW/01 Licensed Twin
Deliverables
24 stills / 30s film / 15s vertical
Status
Print complete / film in production
View the campaign →
EXP 002TelfarShopping BagQueued
EXP 003Fenty BeautyGloss BombQueued
EXP 004OlipopConceptQueued
EXP 005AppleAirPodsQueued

Spec work. Not affiliated with or endorsed by the brands shown.

03 / Alter Egos / Three tiers

Alter Egos

Alter Egos are the models you can book through MM/01. Each one has a code: their initials, then a number that tells you what they are.00Origin / the real person01Licensed Twin / their AI version, made with permission02Monster Made / fully AI, no real person

00 / OriginSW/00

Real talent, booked through Modern Monster for live production.

Consent on file / View portfolio →
 01 / Licensed TwinSW/01

The licensed twin of a real model, built with their consent and cleared for usage.

Consent on file / View portfolio →
 02 / Monster MadeOV/02

Fully artificial talent, built from zero in house.

Book in development / View →
View the full roster →

Every likeness licensed.Every twin consented.Every frame disclosed.

Start a production MM/01 is a division of Modern Monster LLC / New York